Senior Marketing Manager – Product & Content

Descrição da Oferta

Wyser, a company within GI Group Holding, is a global player in Recruitment and Selection for Management & Leadership positions.

Our client is an international group operating across RegTech, compliance advisory, and financial services, currently strengthening its global marketing team with the hire of a Senior Marketing Manager – Product & Content.

This professional will play a key role in positioning, go-to-market execution, integrated campaigns, and thought leadership across three business entities operating in highly regulated international markets.

Reporting to the Group Head of Marketing, he/she will work closely with commercial teams, compliance specialists, and senior stakeholders to translate complex regulatory and financial services topics into commercially impactful marketing initiatives.

This is a fully remote and international position.

Main Responsibilities:

-           Build and maintain positioning and messaging frameworks across multiple business entities and target audiences;

-           Lead go-to-market execution for product and service launches, ensuring alignment between positioning, messaging, channels, and sales enablement;

-           Develop and execute integrated multi-channel B2B campaigns across digital, events, webinars, partner channels, and email marketing;

-           Own the editorial and thought leadership calendar, producing long-form content, executive positioning pieces, and regulatory-focused marketing assets;

-           Collaborate closely with subject matter experts and compliance specialists to transform technical topics into commercially relevant campaigns and content;

-           Support the Business Development team through pitch decks, one-pagers, case studies, and sales enablement materials;

-            Coordinate partner and association marketing initiatives, including co-branded campaigns and joint activations;

-           Track campaign and pipeline performance, ensuring marketing activity is connected to commercial outcomes.

Profile:

-           5 to 8 years of experience in B2B Marketing, ideally within SaaS, RegTech, fintech, compliance, or financial services environments;

-            Strong experience in product marketing, positioning, and go-to-market strategy;

-            Hands-on experience managing integrated B2B campaigns across multiple channels;

-           Excellent content and copywriting capabilities, including thought leadership and long-form content production;

-           Ability to work closely with technical and regulatory subject matter experts;

-           Experience supporting sales teams through commercial and marketing collateral;

-           Highly autonomous, proactive, and comfortable operating in fast-paced international environments;

-           AI fluency and ability to leverage AI tools as productivity accelerators;

-           Fluent English is mandatory; Portuguese is considered a strong advantage.

Offer:

-           Opportunity to join a fast-scaling international group operating across regulated and high-growth markets;

-           Exposure to global projects across GCC, Africa, and international markets;

-           Strategic and operational ownership across positioning, campaigns, GTM, and thought leadership initiatives;

-           Direct interaction with senior leadership and international stakeholders;

-           Remote-first and high-trust environment focused on impact and performance;

-           Career progression opportunities within an expanding global marketing structure.

Industrial sector

Consultoria em Negócios, Recursos Humanos, Jurídico ou IT

Código de Referência

207347

Consultor

Melo Catia, é o nosso consultor que gere esta oportunidade.

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